Expertise in Creating User-Centered Experiences
Sherry began her career in textbook publishing, where she specialized in distilling complex ideas into clear, accessible information. As her work evolved toward digital media, that same skill—translating expertise into clarity—became the foundation of her approach to web design and content strategy.
Today, she helps individuals and organizations communicate more effectively across digital platforms, making information easier to find, navigate, and understand.
“Sherry not only runs with the idea but often thinks beyond the initial task for ways to improve the user experience.”
Cassie Thomas
Director, Brand & Marketing, University Relations, West Virginia University
A Broad Range of Skills
Possessing a comprehensive skill set anchored by a user-centered approach cultivated throughout an established career in media.
Web Design & Management
Transforming Digital Experiences Through User-Centered Design and Accessible Web Solutions
- Demonstrated success in large-scale redesign and content migration.
- Focus on user experience (UX) and accessibility.
- Extensive experience in web management.
- Optimization of ADA compliance and SEO best practices.
- Multiple CMS platforms including WordPress, Cascade, and Clean Slate.
Digital & Print Design
Creating Captivating Visuals Across Multiple Media Platforms
- Video, web, e-newsletters, social media and print.
- Brand strategy and marketing campaigns.
- Professional experience in Adobe Creative Suite.
Writing & Content Production
Crafting Engaging Narratives Through Storytelling, Strategic Design, and Motion
- Versatility across multiple writing genres.
- Visual content across multiple platforms.
- Brand identity in visual storytelling.
“In a busy office, an employee must be able to pick up and do what is needed to make the business succeed. Never during the time that Sherry worked with me did I hear the phrase “that’s not my job.” She inevitably would do what needed to be done and did it with a positive attitude and unfailing quality.”
Bobbie J. Hawkins
Business Development Manager, Alpha Associates
Sherry White | Web Professional 